Email Marketing is a proven cost-effective channel to generate sales, increase customer lifetime value and acquire new customers. Personalized/permission-based e-mail is not only here to stay, it is a driving force behind the way companies communicate with prospects and customers. Companies that are slow to integrate e-mail marketing solutions into their ongoing marketing plans stand a strong chance of losing their edge to competitors who have taken these steps.
I can help companies who are just beginning to explore how to begin to use email and companies who want to improve existing programs. I work with business-to-business and business-to-consumer companies to develop comprehensive email marketing programs and enjoy the challenge of making existing programs more successful and more profitable.
Email Marketing Strategy Development
I'll work with you to set campaign goals, establish learning objectives, determine success measures and construct permission standards to ensure compliance with CAN-SPAM and state laws. I’ll help you build a roadmap for success.
Campaign Analysis for Improved ROI
I'll suggest ways to make your existing programs more profitable by providing a framework to audit deliverability, evaluate results and develop segmentation and targeting strategies. This is the area where many marketers fall short and we will make your programs more profitable.
Email Deliverability Audit
Getting email through is one of the biggest challenges facing marketers today. Image blocking, blacklists, content filters, email authentication. spam complaints, non-compliant HTML code, and getting into you recipient's primary inbox are just a few of the hurdles. I'll provide you with guidance, options and tools that can help you overcome this challenge.
Email Communications Assessment
I'll evaluate your current programs and provide actionable ideas to improve your current programs.
RFP Development for Deployment
I'll help you determine whether it makes sense to outsource email deployment or handle this in-house and then write the RFP, determine which vendors match your needs and manage the entire RFP process.
Email Prospecting for Lead Generation and Conversion
I'll provide you comprehensive targeted list recommendations, create campaigns, manage program coordination and help you evaluate and track results.
Building Your Email Housefile
I'll make sure you’re using all the avenues available to aggressively collect email addresses.
Best Practices Development
I'll help you develop and internalize practices that will move your programs to the next level. This includes privacy and permission practices, bounce handling, viral marketing, segmentation, triggered messaging and more.
Vendor Outsourcing
There are so many vendors with so many solutions in the marketplace. I’ll help you determine what services will make a meaningful difference to your company and evaluate options. This includes email append, email change of address, email list brokerage, modeling and more. If you need help on day-to-day administration of email there are excellent outsourced staffing solutions available.
In-house training
I'll train your staff so that you have hands-on control of your programs. This includes setting up campaigns for deployment, database selects, generating key management reports on an ongoing basis and more.
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