Reggie Brady's Professional Background
Regina (Reggie) Brady has 20+ years of experience and accomplishments in the areas of email, privacy, direct marketing, management and database building. Clients include major publishers, consumer marketers, agencies and business-to-business direct marketers.
I help marketers who want to - acquire and retain more customers profitably
- maximize email’s potential
- identify marketing channels and marketing partners to build business
- identify and select the right vendors and suppliers of marketing services
- educate internal staff through the creation of customized in-house training
- develop and institutionalize privacy policies for permission marketing
- use and embrace best practices.
Professional Background
Before establishing her own company, Ms. Brady was Vice President of Strategy and Partnerships for FloNetwork Inc., a leading email service bureau that has since been acquired by DoubleClick. She joined this emerging firm to successfully execute an aggressive business development and growth plan. Ms. Brady provided front-line development and deal structuring for domestic and international strategic partnerships, and served as spokesperson to industry, media and investors.
Prior to that, as Vice President of Interactive Services for Acxiom/Direct Media she was recruited to a virtual start-up to launch their Internet division. Brady was given full autonomy to expand the scope of the business into Internet-based direct marketing and web-portal delivery channels. She outlined the business model, go-to-market strategy and service offerings and structured strategic partnerships to expand offering of Internet direct marketing and communication services.
As a true Internet pioneer Ms. Brady spent over eleven years at CompuServe, a major global Internet Service Provider as Director of Interactive Marketing. She joined the company to accelerate their penetration into the general consumer market. Challenged by the CEO to structure a formalized plan and worldwide direct marketing business unit she directed a staff of 25 in new member acquisition, database development and member retention. She was also responsible for setting the strategic direction and management of all online shopping and advertising opportunities.
Her career also includes marketing positions at Margrace Corporation, Hearst Publishing, Columbia House and the Longines Symphonette Society.
Publishing and Press
As a respected industry leader, Reggie is frequently a spokesperson for the interactive direct marketing industry. Her observations on privacy and online marketing have appeared in The New York Times, Advertising Age, 1 to 1 Marketing, Ad Week, Brand Week, eRetailing World, Dow Jones Interactive, Circulation Management, Catalog Success, Crain’s New York Business, Investors Business Daily, DIRECT, Direct Marketing News, Newsday and many others. She has written numerous articles on e-marketing and was published in two widely read books on Internet marketing: as editor of "Cybermarketing: Your Interactive Marketing Consultant" and as a contributor to "Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business."
Industry Affiliations
She served for six years on the Ethics Policy Committee for The Direct Marketing Association and was Chair of the committee in 2004. Reggie is also a board member of the Direct Marketing Club of New York and sits on the advisory board of several direct marketing companies. She serves on the board of advisors for the NYU Center for Direct Marketing and for Target Marketing Magazine.
Target Marketing Magazine named Reggie one of the top 200 direct marketers in the world several years ago. And, the Direct Marketing Club of New York recently honored her with the prestigious Silver Apple Award which is given to distinguished direct marketers for contributions to the industry.
Speaking
Ms. Brady is a frequent featured speaker at national and international conferences on the topic of email and permission marketing. Events include The Direct Marketing Association’s annual conference, net.marketing, Direct Marketing to Business, National Center for Database Marketing, Direct Marketing Days in New York, Catalog Conference, and more.
She has lectured on interactive direct marketing on the college and master’s degree level for New York University, the University of Missouri at Kansas City, Western Connecticut State University and Baruch College. She is retained by National Seminars, a leading provider of continuing education, to develop and lead an intensive 2-day workshop titled “Success Strategies for Internet & Email Marketing” in various cities around the U.S. The course features best-practice tactics and results-building Web techniques. And, she has also developed a brand new 2-day workshop titled "Secrets of Effective Email Marketing - The Definitive Course on Developing an Extraordinary Email Marketing Program."
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