Secrets of Effective Email Marketing - The Definitive Course on Developing an Extraordinary Email Marketing Program
  a National Seminars workshop

The Changing Face of Email Marketing
-  An overview of the state of email marketing in today's marketplace
-  Why email is still one of the most powerful marketing mediums
-  Making email an essential part of your marketing mix
-  Benchmarks for email success

Permission, Privacy and Legislation
-  Setting permission standards - what is merely acceptable and what are best practices
-  Protecting your customer's data and how to build unshakeable trust
-  Complying with CAN-SPAM and other legislation you need to know about
-  What can and can't get you into trouble

Overcoming Deliverability Obstacles
-  How filtering systems work and how to get around them
-  Email authentication - why you should comply today
-  Whitelists and blacklists - how to get on one and off the other

Other Solutions to Enhance Delivery Rates
-  Acquiring leads and customers through email
-  How to find profitable email lists
-  4 ways to improve your odds for success
-  Tactics for improving response and conversions
-  How to track and analyze your results
-  Examples and case studies of effective prospecting efforts

Email Address List Growth and Maintenance
-  How to leverage offline customer touch points
-  How you can double your number of web site registrations
-  The secrets of email appending
-  Do's and don'ts of the registration process
-  How to motivate your customers to refer a friend or colleague
-  Case studies of how marketers have dramatically increased their lists' sizes

Developing a Powerful Marketing Strategy
-  How to create an effective email blueprint for your organization
-  Setting performance objectives
-  Establishing "From" lines - company and branding implications


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