Fundamentals of E-mail and Permission Marketing
    How to get started
    How to ensure your e-mail doesn’t get identified as spam
    Building legally sound privacy and permission standards
    Outsource or in-house? Who should manage and send your e-mails?
    The Top 10 mistakes marketers make and how to avoid them
    Killer words & phrases that can damage your ability to get mail delivered
    What you need to know to comply with CAN-SPAM
    Benchmarking industry standards: Are you holding your own?

Driving More Traffic to Your Site With More Qualified Leads
    Launching successful prospecting campaigns
    Questions to ask on a registration form to ensure both quality & quantity
    Real-world examples of acquisition efforts that worked like a charm
    Tips for sizzling copy and dynamic design
    How to focus on the important metrics and results that matter

Techniques That Will Pump Up Your E-mail Address Database
    Grow your database with these effective online and offline techniques
    Secrets of appending e-mail addresses to your customer file
    Weeding out invalid or undeliverable e-mail addresses
    How to get your customers to do your work for you and update their preferences themselves
    Simple motivation techniques that will get your customers to refer friends and colleagues
    Case studies of how marketers have increased their list size

Building Customer Relationships in a “What Have You Done For Me Lately?” World
    Creating – and following – a strategic plan for success
    Breaking down the anatomy of an effective e-mail
    How to create an e-mail newsletter
    Advanced techniques that are surprisingly simple to execute
    Why you need to develop customer segments
    Setting up a doable e-mail schedule
    4 steps to effective campaign optimization
    Learn from what worked: Real-world examples of effective communications and promotions
    Breathing life into customers who have gone dormant

Making Multi-Channel Marketing More Successful With E-mail
    Integrating e-mail into your direct mail, telemarketing and retail mix
    Common pitfalls to avoid when developing and implementing a multi-channel plan
    How savvy marketers use one channel to drive action in another
    Why multi-channel shoppers are a “dream come true” for any marketing campaign
    Case studies of what really works

Creating Alternative Revenue Streams “Interactively”
    Reasons you may not want to accept banner ads in your newsletter
    Times you’ll want to make your lists available to third-party offers – and times you won’t
    Getting paid to add content to your site? Here’s how to do it!
 
Additional Revenue-Generating Opportunities Using Search Engines, Ad Banners and Affiliate Programs More Effectively
    The ins and outs of search engines and search engine marketing
    The 7 steps of successful search engine marketing
    Optimizing your home page and secondary pages to get listed higher in search engines
    Should you buy keywords on search engines? Find out here
    How to get others to link to your site and get your name out in front of even more people
    Do ad banners work? The answer may surprise you
    Building effective affiliate programs


For details on how you can obtain a substantial discount contact me at (203) 838-8138 or email me at reginabrady@att.net before you register.

To register today without the discount click here.