Reggie's Articles - all about ROI (formerly Catalog Success)

• Building Your Catalog's Email File                              
• Inspire Your Customers to Think Multichannel
• Avoid the Delete Key - Don't Let This Happen to You
• Emails That Sell
• How to Engender Customer Loyalty
• Successful Email Appending to Grow Your List
• Subject Lines that Drive Open Rates and Get Results
• What Great Emails Do So Well ... and why
• When Mistakes Happen
• Dangers of High Frequency Emails
• Email's Mounting Role in Customer Service
• Attack Social Media Like a Direct Marketer