Come See Reggie in Person and learn the Secrets!
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I'm thrilled to announce my all new 2-day workshop entitled "Secrets of Effective Email Marketing" offered by National Seminars. This is the definitive course on developing an extraordinary email marketing program. Why not plan to attend?
Email is alive & well as an effective marketing channel. Statistics show that, despite SPAM laws and deliverability issues, e-mail still has the second-highest ROI of any direct marketing channel. It’s the biggest driver of traffic to Web sites for many companies and will only continue to grow in importance to your organization.
E-mail offers you incredible opportunities for growth, but it also brings with it mind-numbing challenges. Just when you think you have it down to an art, things change. Now you can unearth today’s most effective approaches for developing and delivering winning e-mail campaigns by attending the most comprehensive e-mail marketing seminar you’ll see all year. Dive into the Five Critical Components of E-mail Marketing Attend this comprehensive two-day workshop and get in-depth insight into the five critical components of e-mail marketing: Deliverability Database management Marketing strategy Creative strategy Analytics
This workshop delivers the essential techniques and strategies you need to achieve superior open rates, increase conversion rates, create stronger customer loyalty, and dramatically boost your e-mail marketing ROI! Join me, and you’ll learn about the latest filtering systems and how they affect your delivery rates. You’ll learn simple – but powerful – creative marketing techniques for crafting targeted messages and attention-grabbing subject lines that get your e-mail opened and read – every time! And you’ll learn the most effective ways to gather, sort, and analyze your data, so that you’ll make better and more profitable business decisions. Packed with lessons from the real-world!
This is a practical workshop that uses case studies, examples of best practices, the latest industry research and more to make sure you'll come away with solid knowledge and ideas to implement. It's all designed to help you turn your e-mail marketing into your most effective and profitable revenue stream by expanding your database, increasing deliverability, and nailing your marketing message! Master the keys to e-mail marketing success – in just 2 days
No one knows better than you that even the most brilliant e-mail will get zero results if your database is flawed or it gets caught in a spam filter. Or, a perfectly targeted list can be destroyed by a lackluster creative piece. Don’t let this happen to you ever again! The e-mail marketing know-how you need to improve your results and increase your ROI is only a 2-day workshop away!
More details on the agenda.
 What you'll learn How to write persuasive subject lines that will get opened The art of e-mail design How to combat list fatigue 6 tips for targeting inactive customers 4 factors that influence open rates How to dissect your campaign results 5 ways to add value to your e-mail programs Incorporating graphics and rich media into your message Creating synergy between your e-mail and Web site How to enhance your one-to-one database marketing Capturing additional customer information with online surveys Building your arsenal of e-mail touch points How to enhance your marketing through triggered messaging and dynamic personalization
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