Privacy and permission standards are important to any business — and good privacy practices online build consumer trust. Companies must build the right framework to market ethically — for the protection of your customers, the protection of your brand and for the industry’s future. The foundation is an online privacy policy that clearly explains what information your company collects, how you use personal information and what rights the consumer has. And you can build upon this with the establishment of permission practices.
My philosophy is that the best relationship is an informed one, and I am strongly committed to incorporating consumer privacy as part of the interactive business model. I work with companies to establish a privacy framework and to incorporate best practices for online and offline marketing. I have taken a leadership role in developing best practices for privacy and permission for individual companies and for industry groups. For more detail view my privacy background.
Online Privacy Policy Development
I assist companies by auditing existing privacy policies and providing advice for any updates and changes in light of current federal and state legislation. If you don't have an existing policy we can craft one for you. It is strongly recommended that your corporate counsel also be involved.
Building Email Permission Practices
I'll review your current permission practices for email collection and use to help you grow your customer base. We provide perspective on appropriate permission practices and strategies for both retention and prospecting email. This guidance can help to safeguard you from spam and abuse complaints and preserve your ability to communicate via email in the future.
Getting Your Email Delivered
I'll help you sort through issues related to filtering, bounce processing, ISP blocks, blacklists and how to get white-listed.
Techniques and Vendor Assessment
I'll assist you in developing the right way to use viral marketing, email appending and other list-building techniques. And I’ll provide counsel on what vendors, email brokers and email managers are best to do business with.
In-house Education
I'll educate your staff on the issues, procedures and practices involved with appropriate permission and data security. | |
