Reggie's Articles - Target Marketing

• The Importance of Email
• Two Triggered Email Programs You Can't Be Without
• How to Successfully Integrate Email into Your Marketing Mix
• Corporate Strategies for Email Governance
• How to Leverage Your Site to Grow Your List
• Sign Me Up! Using permission practices to build a productive email list
• Big Ideas to Give Your Email Program Traction
• Preference Centers Play a Pivotal Role
• Profitable Email through Targeting
• Email on Steroids - Dynamic Personalization and Triggered Messaging
• Test for Success - to improve your results
• Metrics that Matter for Email
• How to Slice and Dice Your Email List and Measurement
• Easy to Read Email
• Breathe Some New Life into Your Email Templates
• How to Engage and Amaze Your Readers - includes examples
• The Art of Email
• A Short Exercise in Design
• Email offers and Creative Do's and Don'ts
• Email Tricks and Tips
• Can Email Work for Prospecting and Lead Generation?
• How to Build a Segmentation Strategy with Email
• Wake Them Up!  How to Re-engage Inactives
• Triggered Messaging for Email
• Keeping Up With the Competition: Conduct an Audit
• 12 Ways to Sabotage Email
• Email Deliverability
• Email Deployment Options
• How to Develop an Email RFP

• Email Consulting
• Business & Marketing Planning
• Online Traffic Building
• Speaking and Training
• Privacy & Permission